Gerardo Marti Ph.D. Candidate Department of Sociology University of Southern California gerardo_marti@globalimpact.org bus address: 717 S. Brady Avenue Los Angeles, CA 90022 USA bus fax (213) 726-1735 Central Message of Gibson's Idoru In an online statement, Gibson tells us that "Idoru" is a word borrowed by the Japanese from English. It means "idol" -- and with this understanding, the central message of his newest book is unlocked. Certainly this cyberpunk novel is set in the 21st century, featuring many amusing explorations on the futurity of technology, city planning, nanotechnology, social problems, family life, etc., etc. But the central and most interesting element of social life explored is the FUTURE OF WORSHIP. In this novel, Gibson boldly portrays human beings as having a deep-seated propensity for loyalty to a god which overcomes them with a sense of awe. Whether that god comes to us as a rock-star, a universe of human nervous tissue or a holographic image (each one found in his book), we must and will worship. Our identities, relationships, careers, memberships, recreation are all radically defined by our god. The end result of Gibson's exploration of the coming millennium is that, inevitably, future generations will come to worship media images. Constructed gods. Manipulated bandwidth. Whether person or software based, manipulated media images will crystallize our longing, our loyalty, our love. What is real will be reshaped to be what is experienced. And that which is experienced as most beautiful will be given our worship. The possibilities of media-manipulation are hard to ignore. Already, people worship gods which do not really exist, yet are very much alive in the imaginations of their followers (e.g. the Elvis-cult). If virtual reality allows us to interact with optimized experiences of those we most admire, it is logical to conclude that a new breed of gods is on the verge of appearing.